Keith Prowse Travel
The Challenge:
Originally founded in London in 1830 by William Keith & William Prowse (no relation), Keith Prowse was one of the world’s first Ticketing Offices.
Since then, Keith Prowse had undergone various restructures and ownership arrangements that lead to a separate Australian business. As such the brand needed to establish a clearer position in a busier marketplace. We also needed to modernise the identity to meet today’s consumer expectations.
The Solution:
To do a wholesale review, focusing on the competitor landscape and customer experience to find some clear space for the brand to make its mark.
Once we did this we were then able to break free of overused category conventions and rebuild the brand position and brand identity into something new, unique and flexible, that would also resonate with customers.
The Idea:
We focused in on using the brands strongest asset, the amazing customer experiences. We looked to show this throughout the path to purchase and built a flexible brand and logo system that was fresh, modern and fit for purpose in the digital age.
The new brand position of ‘Joy in every journey’ acts as both a promise and an emotive measure of the customer experience that enabled us to separate ourselves from the competition by focusing on the customer.
“Nick is a standout-talent and a rare find in a crowded marketplace! I hired Nick as a consultant to help us with our rebrand project in late 2017. Highly creative, commercially minded and a fantastic communicator, Nick delivered above and beyond our brief and worked tirelessly to help us
re-imagine our brand. A true professional, Nick really cares about his clients and this was made clear through his ability to listen, take-on feedback and speed of response. I highly recommend Nick; he will be an asset to any client or organisation that has the fortune of working with him!”
Anna (Hewitt) Davies - Marketing Manager